Apple Shares Fall 1.2% to $316.31 Ahead of CEO Ternus's First Product Event
Updated
Updated · Yahoo Finance · Sep 8
Apple Shares Fall 1.2% to $316.31 Ahead of CEO Ternus's First Product Event
3 articles · Updated · Yahoo Finance · Sep 8
Summary
$316.31 Apple shares were down about 1.2% Tuesday as investors awaited Wednesday's first major product launch under CEO John Ternus.
Wednesday's event is expected to center on a foldable iPhone, premium handset upgrades and a rebuilt Siri, with Apple under pressure to prove on-device AI can lift demand.
$54.25 billion in quarterly iPhone revenue — up 22% — shows what is at stake, with the product still generating nearly half of Apple's sales.
An 11.04% premium to GuruFocus's $284.87 fair-value estimate suggests little room for a weak launch, while one public forecast sees foldable iPhone revenue topping $45 billion by end-2027.
With memory costs skyrocketing in 2026, can Ternus's $2,000 foldable iPhone save Apple's margins, or will it trigger a financial squeeze?
Will Apple's advanced AI features force consumers into expensive hardware upgrades, alienating users just as a new CEO takes charge?
Apple’s $4.6 Trillion Moment: Ternus Takes Over, Foldable iPhone Ultra Launch, and the Battle for AI Supremacy
Overview
Apple’s leadership transition in September 2026 saw John Ternus, a hands-on engineer, take over as CEO after Tim Cook’s 15-year tenure, with the company carefully managing the change to avoid market shock and even seeing a stock boost. Ternus’s technical background is expected to drive a culture of rapid product innovation, highlighted by the high-stakes launch of the $2,000 iPhone Ultra foldable, which aims to address consumer complaints and capture a major share of the premium market. Meanwhile, Apple is racing to catch up in AI by rebuilding Siri with Google’s Gemini, balancing privacy with advanced features, but faces regulatory barriers in the EU and China. Rising component costs, supply chain shifts, and fierce competition add pressure, making the success of these September launches critical for Apple’s future growth and stock stability.