Apple Watch Shipments Jump 14% in Q2 2026 as Global Smartwatch Market Falls 4%
Updated
Updated · 9to5Mac · Sep 8
Apple Watch Shipments Jump 14% in Q2 2026 as Global Smartwatch Market Falls 4%
3 articles · Updated · 9to5Mac · Sep 8
Summary
Apple captured 20.1% of global smartwatch shipments in Q2 2026 after a 14% year-over-year rise, the fastest growth among the top five brands even as the overall market shrank.
Counterpoint attributed the gain to continued demand for Apple’s refreshed late-2025 lineup, with the Series 11 and Watch SE 3 contributing more than 80% of Apple Watch shipments.
Huawei still led the market with a 21.8% share after 1% shipment growth, while Garmin also expanded 11%; Xiaomi’s shipments fell 38% and Imoo’s dropped 3%.
China was central to the quarter: Apple posted the fastest growth there among the top five brands, signaling a rebound from Q2 2025, while subsidies also lifted smartwatch sales.