Updated
Updated · CNBC · Sep 9Apple Raises iPhone 18 Pro Prices by $100 as Preorders Ship September 18
3 articles · Updated · CNBC · Sep 9Summary
- $100 price hikes hit the iPhone 18 Pro and Pro Max at Apple's flagship launch event, with preorders set to ship on September 18.
- Apple is lifting iPhone prices amid a global computer-parts shortage after already raising Mac and iPad prices over the summer.
- John Ternus made his debut as CEO by unveiling the new Pro models, adding glacier and burgundy colors and highlighting the A20 Pro chip.
- Ternus also pitched the iPhone as Apple's leading AI device, a closely watched signal of how his product strategy may diverge from Tim Cook's.
Insights
Will John Ternus’s expensive, AI-heavy iPhone 18 Pro secure Apple's future, or will component shortages crush margins by 2027? Does the groundbreaking 2nm A20 Pro chip pack enough power to justify the iPhone 18 Pro's massive price tag? Can Apple’s new hardware-tied image authentication truly kill deepfakes, or is it a privacy nightmare waiting to happen?