Updated
Updated · CNBC · Sep 10
Samsung Upgrades Smart Switch as 30% of U.S. Galaxy Z Flip8 Buyers Defect From Rivals
Updated
Updated · CNBC · Sep 10

Samsung Upgrades Smart Switch as 30% of U.S. Galaxy Z Flip8 Buyers Defect From Rivals

3 articles · Updated · CNBC · Sep 10

Summary

  • Samsung has updated Smart Switch so iPhone users can move data wirelessly to a Galaxy device by scanning a QR code, without installing the app on an iPhone.
  • The change comes as Samsung tries to capture foldable demand just as Apple unveiled its first foldable iPhone under CEO John Ternus.
  • Samsung said iOS users switching to the Galaxy Z Fold8 series were 1.6 times the level seen for the prior Fold7 and Flip7 generation globally.
  • In the U.S., 30% of Galaxy Z Flip8 buyers came from rival brands, with most purchasing a foldable phone for the first time.
  • Counterpoint projects Samsung will lead foldables with a 32% global share this year, while Apple could take 25% and Huawei stays strong in China.

Insights

Will Apple's $1,999 foldable iPhone crush Samsung's lead, or has the Galaxy Fold8 already won the premium market?
Can a simple QR code truly break Apple's ecosystem lock-in and trigger a massive foldable exodus?
As AI workflows demand larger screens, are traditional flat smartphones officially becoming obsolete?