Apple Overtakes Samsung in Europe Carrier Shipments With 37% Share as Retail Channel Falls 11%

3 articles · Updated · GSMArena.com · Oct 7

Apple captured 37% of Europe’s carrier smartphone shipments in Q2, overtaking Samsung, which held 33%, according to Counterpoint Research.
Carrier-channel shipments fell 4% from a year earlier, outperforming the open market, where retailer shipments dropped 11% as the memory chip crisis hit budget phones.
Counterpoint said carriers typically sell more premium devices, insulating that channel from the sharper slump in entry-level handsets that are mostly moved by independent retailers.
Europe’s total smartphone shipments were previously estimated at 35 million for April through June, with analysts expecting carrier shipments to keep gaining relative to retailers.

Sources

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