Practical Magic 2 Casts $3.5M-$4M in Previews as Box Office Targets $30M-$35M Debut
Updated
Updated · Deadline · Sep 11
Practical Magic 2 Casts $3.5M-$4M in Previews as Box Office Targets $30M-$35M Debut
1 articles · Updated · Deadline · Sep 11
Summary
$3.5 million to $4 million in Thursday previews put Warner Bros and Alcon’s Practical Magic 2 on track for a $30 million-$35 million domestic opening after 2 p.m. start times.
That start topped preview comps including The Lost City’s $2.5 million, Ticket to Paradise’s $1.1 million and Wuthering Heights’ $3 million, with Dolby Cinema and other PLFs expected to add weekend lift.
Critics have been harsh at 36% on Rotten Tomatoes, but the 1998 original also opened under weak reviews—29% on Rotten—before reaching $46.7 million domestic and $94.4 million worldwide.
Internationally, the sequel is projected to open to $18 million-$23 million across 77 territories excluding China, while Neon’s sci-fi release Hope launched with $1.1 million Thursday including $305,000 in previews.