Updated
Updated · The Verge · Sep 11
Apple Says Samsung, Huawei and Xiaomi Copied iPhone Duo Aspect Ratio
Updated
Updated · The Verge · Sep 11

Apple Says Samsung, Huawei and Xiaomi Copied iPhone Duo Aspect Ratio

3 articles · Updated · The Verge · Sep 11

Summary

  • Apple executives said leaks about the iPhone Duo foldable let rivals copy its passport-style aspect ratio before Apple unveiled the device.
  • John Ternus and marketing chief Greg Joswiak told TechRadar and Tom's Guide that shared global suppliers make it nearly impossible to keep product development fully secret.
  • Joswiak singled out Samsung, Huawei and Xiaomi as companies that launched similarly wide foldables first, while saying Apple still kept one key feature under wraps.
  • That undisclosed feature was the iPhone Duo's folding nano-texture display, which Apple said it protected with extra security until launch.

Insights

Did Apple really invent the iPhone Duo's design, or just borrow a winning formula from its biggest rivals?
Can a secret nano-texture screen justify the iPhone Duo's massive price tag in a crowded foldable market?