Apple Eyes Beats-Branded Gaming Controllers 12 Years After $3 Billion Deal
Updated
Updated · Gizmodo · Sep 13
Apple Eyes Beats-Branded Gaming Controllers 12 Years After $3 Billion Deal
3 articles · Updated · Gizmodo · Sep 13
Summary
Bloomberg reported Apple has spent more than a year developing iPhone gaming controllers, but may launch them under Beats rather than the Apple name.
Beats would let Apple sell lower-priced, less polished accessories without diluting its premium brand, a key issue in a category where pricing cannot approach Vision Pro levels.
The shift also broadens Beats beyond headphones into third-party-style accessories; Apple already sells an $18.99 Beats USB-C cable as a lower-cost offering.
Code found in recent macOS builds had already pointed to two controller models with features such as thumbsticks, a D-pad, haptics and motion controls, suggesting Apple is building out its gaming ecosystem.