Updated
Updated · MacRumors · Sep 22
Beats Opens $350 360 Pre-Orders on Amazon as Cushion Kits Drop to $9.99
Updated
Updated · MacRumors · Sep 22

Beats Opens $350 360 Pre-Orders on Amazon as Cushion Kits Drop to $9.99

3 articles · Updated · MacRumors · Sep 22

Summary

  • Amazon began taking pre-orders for Beats' new 360 over-ear headphones ahead of their Thursday launch, offering Black, Cloud and a customizable bundle with interchangeable cushions and headbands.
  • Beats paired the launch with a steep discount on 360 Cushion Kits, cutting both Performance Knit and UltraPlush options to $9.99 from $49.99 through Oct. 31.
  • Amazon also expanded the promotion into a wider Beats sale, with Studio Pro headphones at $169.95 from $299.99 and Solo 4 at $129.95 from $199.95.
  • The 360, announced the same day, are Beats' first IP-certified over-ear model, built for workouts with IPX4 water resistance and a modular design.

Insights

Are the Beats 360's smart cushions a true audio breakthrough, or just a clever trick to sell more fashion accessories?
Why did Beats keep the older Studio Pro alive instead of letting their radical new 360 model dominate the lineup?
With a first-ever sweat resistance rating, can these luxury headphones actually survive your most grueling daily workouts?