Meta Lets AI Agents Set Up WhatsApp Business via New MCP Server
Updated
Updated · TechCrunch · Sep 15
Meta Lets AI Agents Set Up WhatsApp Business via New MCP Server
3 articles · Updated · TechCrunch · Sep 15
Summary
Meta said companies can now use AI agents such as ChatGPT, Claude, Cursor or Codex to set up and manage WhatsApp Business messaging by describing tasks in chat.
The change runs through a new WhatsApp Business Tools MCP server, which replaces a more cumbersome workflow that previously sent developers across the Developer Console, Business Manager, API references and code editors.
The AI agent can handle setup busywork including creating a WhatsApp Business account, adding and verifying a phone number, registering for Cloud API access and checking Terms of Service status.
Businesses can also use the agent to create or edit message templates, test messages and webhooks, and monitor failures tied to terms, payment methods or business verification.
The launch expands Meta’s MCP lineup beyond ads and app-configuration tools, aligning it with a broader industry push by companies such as Stripe, GitHub, Google and Microsoft to let AI agents interact securely with services.