Updated
Updated · Billboard · Sep 16
Billboard Tests $379.99 Galaxy Watch9 at Brooklyn Concert, Cutting Phone Checks
Updated
Updated · Billboard · Sep 16

Billboard Tests $379.99 Galaxy Watch9 at Brooklyn Concert, Cutting Phone Checks

1 articles · Updated · Billboard · Sep 16

Summary

  • A Billboard writer wore Samsung’s $379.99 Galaxy Watch9 40mm Bluetooth model to a Charli xcx concert in Brooklyn to see whether it could reduce mid-show phone use.
  • The clearest benefit was quick wrist access to texts, notifications and time checks in a packed crowd, letting the phone stay in a pocket more often.
  • The 40mm watch pairs a 1.3-inch sapphire-crystal display with up to 3,000 nits of brightness and a 390mAh battery aimed at less frequent charging.
  • Concert movement also became a fitness test: the writer used the dance workout mode, while Samsung says the watch’s Fitness Index draws on VO2 max, BIA, heart rate, steps and activity data.
  • The takeaway was practical rather than transformative—the Galaxy Watch9 did not replace a phone, but it made a high-energy night out easier to manage.

Insights

Can a 3,000-nit smartwatch truly cure our concert phone addiction, or does it just move the distraction to our wrists?
With a price hike and merely 26 hours of battery life, is Samsung's newest wearable actually worth the upgrade?