Outkick Expands Sports Coverage After Clay Travis Exit, Lifts August Traffic 19%
Updated
Updated · The New York Times · Sep 16
Outkick Expands Sports Coverage After Clay Travis Exit, Lifts August Traffic 19%
1 articles · Updated · The New York Times · Sep 16
Summary
Fox is repositioning Outkick after Clay Travis left in June to launch a rival, broadening the site beyond the personality who long defined it.
A June integration into Fox News Digital, followed by a new logo and the tagline “sports and culture collide,” helped lift August traffic 19% month over month, Fox said, citing Comscore.
Tommy Firth, Fox News Digital’s editorial chief, said the strategy targets sports fans seeking “coverage from the other side” and “funny irreverence.”
Outkick is widening coverage beyond the major pro leagues into wrestling, hunting, fishing and college sports, while adding writers including Matt Calkins, expected to be announced Wednesday.