Snap Adds AI and Enterprise Tools to $2,195 Specs as It Seeks Wider Use
Updated
Updated · TechCrunch · Sep 16
Snap Adds AI and Enterprise Tools to $2,195 Specs as It Seeks Wider Use
3 articles · Updated · TechCrunch · Sep 16
Summary
Los Angeles event demos centered on making Specs more useful, with Snap adding HBO Max and Spotify support, a cellular charging case, and an October pop-up before shipping later this fall.
Specs Intelligence was the main launch: Snap’s new “anticipatory AI” system links apps and devices including iPhones and Macs to help users manage projects and routines, and it can work beyond the glasses themselves.
Specs for Enterprise extends that pitch to workplaces, with Snap announcing integrations and partnerships with Amazon, Salesforce, Nvidia and others aimed at IT teams managing hardware and field tasks.
The push follows a rocky debut for the $2,195 glasses, which drew online ridicule and helped send Snap’s stock lower, leaving the company under pressure to prove the bulky device has a clear purpose.