Nissan Weighs 1 Million U.S. Output as Rogue Hybrid Drives 2030 Localization Push
Updated
Updated · TU News · Sep 21
Nissan Weighs 1 Million U.S. Output as Rogue Hybrid Drives 2030 Localization Push
2 articles · Updated · TU News · Sep 21
Summary
Nissan is considering a third shift at its Smyrna, Tennessee, and Canton, Mississippi, plants that would raise U.S. production to about 1 million vehicles a year from nearly 487,000 in 2025.
The expansion hinges on the redesigned 2027 Rogue and its e-Power hybrid, with U.S. Rogue hybrid production starting in 2025 after the Tennessee gasoline-model launch and initial hybrid supply imported from Japan.
Christian Meunier said Nissan is already maxing out U.S. capacity and wants 80% of the vehicles it sells in America to be built domestically by 2030, without adding a new factory.
The Rogue hybrid sits at the center of Nissan's U.S. recovery plan as the automaker pivots toward hybrids amid softer EV demand and targets Toyota RAV4 and Honda CR-V in the high-volume crossover segment.
Nissan said its U.S. sales rose about 10% in the first half while the broader industry fell roughly 3%, supporting a wider turnaround plan aimed at 1 million Nissan-brand sales in both the U.S. and China by 2030.