WWF Urges $570 Billion Nature-Finance Shift as Public Funds Still Supply 80%

2 articles · Updated · Fortune · Sep 20

More than 100,000 Climate Week attendees are being urged to focus less on pledges and more on financing models that can fund nature protection as public climate money tightens.
WWF says nature remains the least-funded part of climate action even though oceans absorb about 30% of emissions, while global goals require roughly $570 billion a year for nature by 2030.
Public budgets have supplied about 80% of nature finance since 2010, and private investment—though more than $14 billion flowed into nature in 2025—remains far short of what is needed.
One model highlighted is the Tropical Forest Forever Facility, which aims to pair $25 billion in government capital with up to $100 billion from institutional investors by using public funds to absorb more risk.
WWF argues insurance should also help finance prevention, noting natural catastrophes caused an estimated $220 billion in damage in 2025 and resilience spending can return up to $10 for every dollar invested.