Updated
Updated · TechCrunch · Sep 21
Meta's Muse Tops ChatGPT With 1.8 Million 12-Day Downloads in U.S. and Canada
Updated
Updated · TechCrunch · Sep 21

Meta's Muse Tops ChatGPT With 1.8 Million 12-Day Downloads in U.S. and Canada

3 articles · Updated · TechCrunch · Sep 21

Summary

  • Appfigures estimates Muse reached 1.8 million iOS downloads in the U.S. and Canada in its first 12 days, ahead of ChatGPT’s 1.3 million over the same launch window.
  • Daily use also ran higher: Muse logged 642,000 U.S. mobile daily active users versus ChatGPT’s 231,000, and still led on iOS-only comparisons.
  • Across both app stores, Muse has totaled 2.8 million installs in 12 days and climbed from No. 2 to No. 1 on the U.S. App Store, overtaking ChatGPT there as well.
  • The early lead may reflect Meta’s distribution advantage: Muse connects to Facebook, Instagram and WhatsApp, and Appfigures says more than 95% of users also use Facebook while 63% use Instagram.

Insights

Will users actually trust Meta’s Muse AI enough to let it spend their money and manage their private emails?
With Meta testing a $100 monthly tier, will consumer demand for autonomous AI agents sustain long-term growth or quickly fade?
Can Meta’s $300,000 bug bounty truly secure its new AI agent against rising threats like tool poisoning and credential theft?