Apple Watch Ultra 4 Debuts at $799 as Carriers Offer Up to $430 Off
Updated
Updated · CNET · Sep 21
Apple Watch Ultra 4 Debuts at $799 as Carriers Offer Up to $430 Off
3 articles · Updated · CNET · Sep 21
Summary
$799 Apple Watch Ultra 4 orders have opened across Apple, Amazon, Best Buy, Target and major U.S. carriers, with launch-day discounts still limited outside trade-ins and line-based promotions.
Apple is offering up to $430 in trade-in credit on the new premium smartwatch, which adds the S11 chip, new health features and up to 50 hours of battery life.
Carrier deals lean on longer commitments: AT&T offers up to $300 off when buying two watches, T-Mobile gives up to $300 off a second watch with a qualifying line, and Verizon offers up to $300 via 36 months of bill credits.
Retailers are mostly bundling perks instead of cutting price, including free Apple Fitness Plus, Apple Arcade, Apple News Plus or Apple Music trials, while Target offers 5% back with its Circle Card.
Later this year, Apple plans a Health app overhaul that will use iPhone and Watch data for AI-driven workout guidance and let users order Quest biomarker panels for $120.