Amazon Cuts Apple Watch Ultra 3 to $699.97 as Ultra 4 Debuts at $779.99

Q: Are the subtle upgrades in the Apple Watch Ultra 4 truly worth missing out on a massive clearance discount for the Ultra 3?

For most buyers, no—the Apple Watch Ultra 4’s upgrades are not worth passing up a roughly $700 clearance Ultra 3 unless you specifically need the new health and endurance features. The value gap is the key point. Amazon’s Ultra 3 clearance price of about $699.97 is roughly $80 less than the discounted Ultra 4 at around $780, and about $100 below its normal $799 price. At that lower price, the Ultra 3 still delivers the same rugged 49mm titanium design, cellular connectivity, satellite features, and a broadly similar day-to-day Apple Watch experience. The Ultra 4 does add meaningful internal improvements. It gets the newer S11 chip, more memory, a new Health Sensing System, much more frequent heart-rate and HRV sampling, a Readiness score, better step tracking, faster charging, and longer battery life—up to 50 hours versus 42 hours on the Ultra 3, with bigger gains in extended workout modes. It also adds Audio Intelligence features and more advanced on-watch accessibility and safety tools. Those upgrades matter most for a narrow group: endurance athletes, heavy training users who will actually use recovery/readiness data, and people who would benefit from features like Sound Recognition. For them, the Ultra 4 is the better long-term buy. But for buyers who mainly want a premium Apple Watch for everyday wear, hiking, workouts, travel, and multi-day battery life, the Ultra 3 at this clearance price is the smarter purchase. The Ultra 4 is better; the Ultra 3 is the better deal.

3 articles · Updated · technobezz.com · Sep 24

$699.97 is Amazon's current price for the black Apple Watch Ultra 3 with Black Milanese Loop, a $199 cut from its $899 list price.
The markdown follows Apple's launch of the Apple Watch Ultra 4, which is also discounted on Amazon but only to $779.99 from $799 in several band options.
An even lower Ultra 3 deal at $599.97 for the Natural model with Anchor Blue Ocean Band briefly appeared, but that offer has already expired.
The remaining Ultra 3 deal highlights how retailers are clearing older Apple inventory after the new generation arrives, with delivery estimates of Sept. 25-27.