Apple Ships $20,000 AI Macs for Business as It Chases Windows' 91.3% Desktop Share
Updated
Updated · Yahoo Finance · Sep 22
Apple Ships $20,000 AI Macs for Business as It Chases Windows' 91.3% Desktop Share
3 articles · Updated · Yahoo Finance · Sep 22
Summary
$20,000 Mac Minis and Mac Studios begin shipping Tuesday with Apple pitching them to companies as a cheaper way to run AI locally than renting cloud data-center capacity.
Apple says the machines can handle coding and complex business workloads without paying per-token fees to providers such as OpenAI or Anthropic, turning a one-time hardware purchase into the main cost.
Apple is leaning on its unified memory design and newer features such as RDMA over Thunderbolt; this month it showed four Mac Studios linked together to run a 1 trillion-parameter model from a single wall outlet.
The push targets a market where Apple remains a small player: IDC estimates Macs hold 4.6% of enterprise desktops versus 91.3% for Windows, with Nvidia-backed PCs and a Microsoft Windows event looming next month.