Updated
Updated · TechCrunch · Sep 24
Google Launches Gemini Call for Me for Pixel 11 Users in U.S. Beta
Updated
Updated · TechCrunch · Sep 24

Google Launches Gemini Call for Me for Pixel 11 Users in U.S. Beta

3 articles · Updated · TechCrunch · Sep 24

Summary

  • Google is rolling out Gemini’s “Call for Me” to paid Gemini subscribers on Pixel 11 in the U.S., with access limited to users on the beta version of the Phone app.
  • The feature lets Gemini call businesses from the user’s own phone number, share preapproved personal details, navigate phone menus, wait on hold, and handle tasks such as reservations, stock checks, appointment changes, and hold requests.
  • Users can watch a live transcript as the call unfolds and jump in at any time, extending Google’s earlier AI calling tools that mostly handled hold times, IVR navigation, or basic inquiries.
  • Google said it is starting the experiment at small scale because real-world business conversations are nuanced, even as rivals such as Meta’s Muse and Instinct push deeper into AI agents that act on users’ behalf.

Insights

When Google's new AI calls a business, what happens if an AI receptionist answers the phone instead of a human?
With real-time transcripts capturing every detail, who really controls the highly sensitive personal data recorded during these automated calls?
Could this powerful new assistant accidentally overwhelm local small businesses with automated inquiries rather than actually saving consumers time?