Meta Expands Muse to 12 Retailers, Unveils $1,300 VR Glasses at Connect
Updated
Updated · Business Insider · Sep 24
Meta Expands Muse to 12 Retailers, Unveils $1,300 VR Glasses at Connect
3 articles · Updated · Business Insider · Sep 24
Summary
Meta used its Connect keynote to widen Muse beyond chat, adding integrations with Walmart, Best Buy, Dick's and about a dozen retailers, plus support for Ray-Ban Meta glasses and Mac control.
A surprise keychain-style Muse device is set to ship for the holidays, underscoring Meta's push to turn the assistant into a daily shopping and task agent that can book flights and place orders.
Zuckerberg also saved a "one more thing" reveal for $1,300 VR glasses that weigh 100 grams and look close to regular sunglasses, drawing the event's loudest reaction.
The launch built on early momentum from Muse's Sept. 8 debut: Meta shares are up about 25% since then, though the AI push still faces privacy criticism around the company's camera-equipped glasses.
The upbeat showcase marked a shift from Meta's earlier, shakier metaverse and Llama bets, with executives presenting personal AI assistants as the platform strategy now starting to pay off.