Google Tests Flipkart Purchases in Gemini for 1 Billion-User India Market
Updated
Updated · TechCrunch · Sep 27
Google Tests Flipkart Purchases in Gemini for 1 Billion-User India Market
3 articles · Updated · TechCrunch · Sep 27
Summary
Select users in India can now tap a Buy button on some Flipkart listings in Gemini and Google AI Mode, sending them into a Flipkart-branded checkout flow without leaving the AI interface.
The limited test covers categories such as smartphones, electronics and mobile accessories, and Google plans a broader rollout later in October ahead of India’s festive shopping season.
The move pushes Google’s AI shopping tools beyond discovery and recommendations into transactions, part of a wider race with rivals including OpenAI to add commerce features to AI products.
Flipkart already has ties to Google beyond the test: Google invested about $350 million in 2024, and Flipkart was named earlier this month as a partner for agentic shopping in India.
The feature is not yet available across all merchants surfaced by Google’s AI services—Amazon listings appeared alongside Flipkart products in the test, but without direct in-AI purchasing.