Food Brands Push $28 Forest Cocktails as Juniper, Pine and Spruce Tip Flavors Spread
Updated
Updated · The New York Times · Sep 28
Food Brands Push $28 Forest Cocktails as Juniper, Pine and Spruce Tip Flavors Spread
1 articles · Updated · The New York Times · Sep 28
Summary
Juniper, pine and spruce tips are moving into mainstream U.S. food and drink, from Knoxville’s Smoky Mountain Latte to Manhattan’s $28 Forest Old Fashioned.
Torani named Forest Pine its flavor of the year, while chains such as Sweetgreen have added “foraged” language as companies test more outdoor-inspired, botanical and earthy tastes.
PepsiCo says it is tracking the shift closely, though it has no immediate plan to launch wild-mushroom Lay’s in the U.S. despite those flavors’ popularity in Europe and Asia.
The trend marks a turn from recent food crazes built around international flavors, tropical fruits, Gen Z bakery-style treats and sweet-spicy combinations like hot honey.