Updated
Updated · The Verge · Sep 28
Bose Launches $99 USB-C Wired Earbuds With ANC, Its First Corded Model in 11 Years
Updated
Updated · The Verge · Sep 28

Bose Launches $99 USB-C Wired Earbuds With ANC, Its First Corded Model in 11 Years

3 articles · Updated · The Verge · Sep 28

Summary

  • $99 Bose Noise Cancelling Wired Earbuds are now up for preorder, marking the company’s first wired earbuds since it dropped the category in 2015.
  • USB-C connectivity replaces a 3.5mm jack, letting the 4.2-foot earbuds plug directly into modern phones and laptops while supporting lossless audio with low latency.
  • Two microphones in each earbud power Bose QuietControl noise canceling with Quiet, Aware and off modes, while an inline mic handles calls.
  • IPX4 water resistance, three eartip sizes, two stability-wing sizes and a zippered case round out the package; Bose lists shipping for October 13, though its release says October 15.
  • The launch taps renewed demand for plug-and-play wired audio, with Bose pitching a battery-free option that avoids recharging anxiety.

Insights

Can a $99 wired earbud truly deliver flagship Bose noise cancellation, or is it just a fast-tracked fashion accessory?
Why is a premium audio giant suddenly ditching wireless innovation to chase a retro wired trend driven by Gen Z?