Ford Taps Nate Bargatze for Service Campaign, Pitching Factory-Trained Pros and Home Visits
Updated
Updated · Fox News · Sep 28
Ford Taps Nate Bargatze for Service Campaign, Pitching Factory-Trained Pros and Home Visits
3 articles · Updated · Fox News · Sep 28
Summary
Ford on Monday named comedian Nate Bargatze the face of its new “Real Parts. Real Pros. Real Easy” service campaign, expanding its marketing around after-sales support.
The automaker said Bargatze’s self-deprecating, family-friendly style helps make vehicle service feel less intimidating while spotlighting genuine Ford parts, factory-trained technicians and convenience-focused options.
Bargatze, a Ford Bronco owner, says he is “not a car guy” — a point the ads lean into as he tells customers Ford’s technicians know how to care for their trucks.
The campaign also emphasizes trust and simplicity, including at-home service, as Ford tries to connect routine car maintenance with the everyday lives of busy families.