Amazon Cuts Apple Watch Ultra 4 to $779.99 on 3 Models, Adds First Cash Discounts

Q: Are Amazon’s first Apple Watch Ultra 4 and Series 12 discounts worth grabbing now, or are bigger Prime Day cuts still ahead?

If you want either watch now, these early Amazon discounts are reasonable to grab; if you’re simply hunting for the absolute lowest price, it still makes sense to wait for Prime Big Deal Days. The current cuts are modest but notable for brand-new Apple hardware. The Apple Watch Ultra 4 at $779.99 is $19 off and matches the lowest launch-period discount pattern seen on prior Ultra models. Reporting tied to past Prime Day pricing suggests the Ultra 4 may not drop much further during the October 6–7 event, at least not in widely available configurations. In that sense, this is already a strong “buy now” price for anyone who wants the Ultra 4 immediately. The Series 12 deals are smaller. The 42mm GPS at $389.99 and 46mm GPS at $439.99 are only $9 off, though they are the best prices tracked so far. Historical patterns suggest Apple’s newest standard watch often sees only limited markdowns early in its life cycle, so Prime Day may bring only slightly better pricing, if any, on the newest base models. The real reason to wait is flexibility. Prime Day could expand discounts to more colors, bands and cellular versions, and rival retailers may respond. But there is also some risk that today’s discounted Ultra 4 configurations sell out. For buyers who need the watch now or want a specific discounted Ultra 4 model, these deals are worth taking. For shoppers focused purely on maximum savings, especially on Series 12, waiting a few more days is the better bet.

3 articles · Updated · MacRumors · Sep 29

$779.99 is now available for three Apple Watch Ultra 4 variants on Amazon, marking the first cash discount on the model launched this month.
The sale trims $19.01 from the $799 list price and covers the Natural case with Sand Trail Loop, plus Black case versions with Black Ocean Band and Burgundy Trail Loop.
Amazon also discounted Apple Watch Series 12 models to new lows, pricing the 42mm GPS version at $389.99 and the 46mm GPS version at $439.99.
The markdowns extend Amazon's push on Apple's newest wearables, with the Ultra 4 and Series 12 both hitting their lowest tracked prices so far.