Apple Watch Ultra 3 Drops to Record $599.99 at Amazon as Ultra 4 Arrives

3 articles · Updated · TechRadar · Oct 2

$599.99 gets buyers the Apple Watch Ultra 3 with a large Alpine Loop at Amazon, a 25% discount from $799 and the model's lowest recorded price.
Best Buy also cut the Ultra 3 to $699.99 from $799 with the Ocean Loop, while Amazon priced the Titanium Milanese Loop version at $699.97 from $899.
The markdowns come as Apple has launched the Ultra 4, making the older Ultra 3 a cheaper alternative despite still offering GPS, cellular, a 49mm case and up to 42-hour battery life.
The deal matters because the Ultra 3 had been a top smartwatch pick through 2025 and 2026, suggesting the new discounts are driven more by product-cycle timing than by weaker positioning.