Updated
Updated · POLITICO · Oct 2
Top GOP Groups Cut North Carolina Spending as Cooper Leads Whatley by Double Digits
Updated
Updated · POLITICO · Oct 2

Top GOP Groups Cut North Carolina Spending as Cooper Leads Whatley by Double Digits

3 articles · Updated · POLITICO · Oct 2

Summary

  • Top Republican groups are scaling back in North Carolina after months of spending failed to lift Michael Whatley against better-known Democrat Roy Cooper.
  • Double-digit public polling leads for Cooper and private surveys that “hardly budged” despite the ad influx drove the pullback, according to a person working on the race.
  • Senate Leadership Fund’s retreat startled some Republicans, though others had already warned donors the state would be tough; John Thune joined a planned Whatley event virtually instead of appearing in person.
  • Democrats are still pressing in the purple state, betting the race could remain competitive even as Republicans increasingly signal North Carolina may be slipping away.

Insights

Why would a major political fund suddenly abandon an $18 million campaign investment to pour millions into an unexpectedly tight race elsewhere?
Can a last-minute shift to digital advertising salvage voter turnout after massive television ad cancellations in a high-stakes election?