California Republicans Denounce Steve Hilton's Mail-Voting Ad Featuring 2 Gen Z Women
Updated
Updated · The New York Times · Oct 4
California Republicans Denounce Steve Hilton's Mail-Voting Ad Featuring 2 Gen Z Women
3 articles · Updated · The New York Times · Oct 4
Summary
California Republicans blasted Steve Hilton’s new digital ad after it used a sexually suggestive setup to promote voting for the GOP gubernatorial candidate by mail.
The spot, titled “Just Try It, California,” shows 2 Gen Z women on a bed—one in a “Resist” shirt—before revealing they are filling out a ballot for Hilton.
A double entendre about sealing a mail-in ballot drove the backlash, with critics inside Hilton’s own party calling the ad “creepy” and “weird.”
The episode hands Hilton attention in the governor’s race, but largely through condemnation from fellow Republicans rather than support.