Updated
Updated · The Verge · Oct 6
Google Restricts Gemini Flash to $4.99 Plan, Moves Pro Behind $19.99 Tier
Updated
Updated · The Verge · Oct 6

Google Restricts Gemini Flash to $4.99 Plan, Moves Pro Behind $19.99 Tier

3 articles · Updated · The Verge · Oct 6

Summary

  • October 9 marks the cutoff for free Gemini users, who will be limited to Flash Lite instead of choosing among Flash Lite, Flash and Pro.
  • Google is also downgrading its $4.99-a-month AI Plus plan: it will keep standard Flash access but lose Gemini Pro, with subscribers set to receive email notices before access ends.
  • Gemini Pro and the Deep Think reasoning option will remain available only on Google AI Pro and Ultra subscriptions, priced at $19.99 and $99.99 a month.
  • Google said users can still pick low, medium or high effort levels for each model, though higher effort settings may consume usage limits faster.

Insights

As Gemini Pro vanishes from the basic plan, will frustrated subscribers swallow the massive price hike or jump ship to rivals?
How quickly will Google's new high-effort setting drain your monthly AI quota before forcing a costly upgrade?
With Google paywalling its best AI, is the golden era of free, high-powered artificial intelligence officially over for everyday users?