Updated
Updated · TechCrunch · Oct 6
Pinterest Launches AI Beauty Guides With Price and Time Estimates for Salon Visits
Updated
Updated · TechCrunch · Oct 6

Pinterest Launches AI Beauty Guides With Price and Time Estimates for Salon Visits

3 articles · Updated · TechCrunch · Oct 6

Summary

  • Pinterest on Tuesday rolled out AI-powered Beauty Guides that turn saved hair and nail Pins into salon-ready plans users can bring to appointments.
  • The feature uses Pinterest Intelligence—its visual intelligence and generative AI system—to translate inspiration images into stylist terms such as balayage, root melt and almond nails.
  • Tapping “Get the Guide” shows what to ask for, estimated time, price range and upkeep needs, including trims, toning and touch-ups; balayage can cost hundreds of dollars.
  • At launch, Beauty Guides work on Pins tied to hairstyles, hair color, nail shape and nail finish, extending Pinterest’s AI tools into a practical everyday use case.

Insights

As Pinterest uses AI to decode beauty trends, could its simultaneous rollout of synthetic image filters accidentally hide real inspiration?
Can an algorithm accurately translate a complex hair photo into perfect salon instructions without creating unrealistic expectations for clients?