Games Company Sues Over 15-Minute AI-Created Triple T as Copyright Fight Tests Human Authorship
Updated
Updated · The Guardian · Oct 6
Games Company Sues Over 15-Minute AI-Created Triple T as Copyright Fight Tests Human Authorship
2 articles · Updated · The Guardian · Oct 6
Summary
Do Big Studios’ owners sued French agency Mementum in California after receiving a 2025 cease-and-desist over Triple T’s use in the hit Roblox game “Steal a Brainrot.”
Seven prompts over 15 minutes produced Tung Tung Tung Sahur, according to French court filings, and Do Big argues that level of human input is too thin to qualify for U.S. copyright protection.
Mementum, which represents Indonesian creator Noxa, has already won removal of the character from the game under the EU Digital Services Act and is also pursuing U.S. trademark claims.
The dispute reaches beyond one meme: Triple T has drawn hundreds of millions of views, merchandise deals and a planned Fortnite skin, raising stakes over who profits from viral AI-born characters.
Legal experts say the case could help define when AI-assisted works are copyrightable and push creators toward stricter documentation of prompts and creative control.