Meta, Walmart and Stripe Launch Open AI Agent Protocol as Muse Tops App Store
Updated
Updated · CNBC · Oct 6
Meta, Walmart and Stripe Launch Open AI Agent Protocol as Muse Tops App Store
3 articles · Updated · CNBC · Oct 6
Summary
Meta, Walmart, Stripe and Sierra published an open “personal agent protocol” to standardize how AI agents identify themselves and interact with businesses.
Bret Taylor said the standard is meant to end current “chaos” by authenticating whether a bot is acting for a real person and showing companies what that agent is doing on their sites.
Security is central because agents may need credit-card and personal data; Meta’s David Singleton said the protocol adds visibility and control for businesses and users.
The push follows Muse’s rapid rise after its early-September launch — Meta says it already has millions of U.S. users — even as Amazon has blocked some AI agents over scraping concerns.
Taylor said OpenAI and Anthropic are not participating yet but argued the protocol must stay open and broadly adopted to become the common rails for agent-to-business transactions.