Radisson Launches ChatGPT Hotel Plugin, Citing 1.5x Booking Conversion
Updated
Updated · OpenAI · Oct 7
Radisson Launches ChatGPT Hotel Plugin, Citing 1.5x Booking Conversion
3 articles · Updated · OpenAI · Oct 7
Summary
July-August 2026 results showed Radisson’s ChatGPT plugin converting visits to bookings at about 1.5 times the rate of its organic search channel.
Six weeks after development began with Accenture Song using OpenAI technology, the plugin launched with maps, prices and amenity comparisons inside ChatGPT, then routes users to Radisson’s site to complete bookings.
Radisson is also among the first hotel groups running sponsored ads in ChatGPT; since July, those campaigns have expanded across Europe and other markets, with more than half of recorded checkout and booking events attributed via view-through measurement.
The push reflects a broader shift in travel planning toward AI-led discovery before users reach hotel websites, a change Radisson says it wants to turn into stronger direct bookings across its 1,640-plus hotels in operation and development.