O'Neal Urges 30-Year-Old Kelsey Mitchell to Leverage Caitlin Clark Spotlight

2 articles · Updated · Fox News · Oct 8

Shaquille O'Neal told OutKick Kelsey Mitchell should use the attention around Caitlin Clark to boost her own profile and income rather than dwell on the scrutiny that comes with sharing the spotlight.
Mitchell raised the issue at Indiana's end-of-season press conference, saying Fever teammates take "flak" because of the attention Clark draws.
The advice lands at a pivotal moment for the 30-year-old guard, who becomes a free agent in late January after averaging a career-high 24.7 points and making her fourth straight All-Star team.
Her comments have fueled speculation about whether she could leave Indiana, though O'Neal said his advice would be to stay close to a star whose visibility can expand a teammate's brand.
O'Neal framed that view through his own career and business playbook, arguing athletes should surround themselves with smart advisers, stay authentic and treat modern platforms as tools to build lasting brands.