Defending Main Street Misfires $25,900 Maine Senate Ad to 1 Million Oregon Viewers
Updated
Updated · The New York Times · Oct 12
Defending Main Street Misfires $25,900 Maine Senate Ad to 1 Million Oregon Viewers
3 articles · Updated · The New York Times · Oct 12
Summary
$25,900 in anti-Troy Jackson ads ran on YouTube in Portland, Oregon, and reached more than 1 million Oregon viewers plus 300,000 in Washington from Thursday to Sunday.
Cross Screen Media, the super PAC's ad-buying vendor, took responsibility for the Portland mix-up, pulled the ads and refunded the money, which Defending Main Street said protected donor funds.
The spot, titled "So Many Taxes," echoed Susan Collins's broader attack that Jackson backs higher taxes, though Jackson says he supports increases only for wealthy people and large corporations.
Google's listing was later updated to Maine ZIP codes after social media users in Oregon mocked the error, and Jackson's campaign used the blunder to argue Collins and her allies are out of touch.
The mistaken digital buy was small next to the $946,500 Defending Main Street recently reported spending on TV and streaming ads against Jackson in Maine's high-stakes Senate race.