Apple Seen Shipping 257 Million iPhones in 2026 as Global Market Shrinks 14.2%
Updated
Updated · 9to5Mac · Oct 16
Apple Seen Shipping 257 Million iPhones in 2026 as Global Market Shrinks 14.2%
3 articles · Updated · 9to5Mac · Oct 16
Summary
GF Securities projects Apple will be the only major smartphone maker to grow shipments in 2026, rising 4% year over year to 257 million units and extending its lead over Samsung’s expected 241 million.
That gain would come even as total smartphone shipments fall 14.2% to 1.08 billion, with analysts blaming sharply higher memory prices that are already forcing manufacturers to cut volumes and raise prices.
Apple’s share of global smartphone shipments is forecast to climb to 24% in 2026 from 20% in 2025, despite a lukewarm reception for the iPhone 18 Pro and Pro Max and competition from the iPhone Duo.
Production limits are also weighing on key models: the iPhone Duo 2026 build plan was cut to 6 million from 7 million because of hinge constraints, while iPhone 18 Pro and Pro Max plans were lowered to 72 million over adjustable-aperture camera issues.
GF Securities kept a Hold rating and a $369 price target on Apple; the stock closed at $343.46, up 0.43%, even as major tech peers fell in a broader sell-off.