Apple Launches $949 Watch Series 12 Ceramic With Thinner 46mm Case

3 articles · Updated · aBlogtoWatch · Oct 19

$949 buys Apple’s new 46mm Watch Series 12 Ceramic, a premium model that brings back a full ceramic case in pearl white or night blue alongside the thinner design introduced last year.
Ceramic is the hardware story: Apple uses a single-piece zirconia case with a sapphire crystal, aiming for higher scratch resistance, longer-lasting color and better radio performance than metal cases that can interfere with antennas.
The Series 12 also adds a higher-performance heart-rate monitor and AI data tools, while offering 50-meter water resistance and depth tracking to 20 feet; Apple keeps deeper diving features for the Ultra 4.
Apple’s pricing puts the ceramic version at roughly double the aluminum models and above titanium, underscoring its strategy of selling premium hardware with core features included rather than locking watch functions behind subscriptions.

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8 Sources

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