Walmart Launches $120 Membership Bundle to Undercut Amazon Prime by $19
Updated
Updated · Fox Business · Oct 19
Walmart Launches $120 Membership Bundle to Undercut Amazon Prime by $19
3 articles · Updated · Fox Business · Oct 19
Summary
$120 a year buys both Walmart+ and Sam’s Club Plus under a new annual-only bundle Walmart rolled out ahead of the holiday season, nearly $100 cheaper than buying the memberships separately.
Walmart said the offer targets shoppers under pressure from higher costs, especially energy, as inflation hit 3.7% in September and gasoline prices jumped more than 34% from a year earlier.
The bundle includes free delivery from both chains, Sam’s Club access and member pricing, streaming perks, gas discounts and 2% Sam’s Cash on eligible purchases.
Membership is already a growth engine for Walmart: fee revenue rose 17% to a record in the latest quarter, Walmart+ grew by double digits, and Sam’s Club memberships increased in the U.S., China and Mexico.
At $120, the package also challenges Amazon Prime’s $139 annual price while giving Walmart a way to pull Walmart+ users into Sam’s Club and lure members from rival programs.