Walmart Launches $120 Dual Membership, Saving Shoppers About $100 a Year
Updated
Updated · CBS New York · Oct 20
Walmart Launches $120 Dual Membership, Saving Shoppers About $100 a Year
3 articles · Updated · CBS New York · Oct 20
Summary
$120 a year buys a new combined Walmart+ and Sam's Club Plus plan, with existing Walmart+ members able to upgrade for $22 more and Sam's Club members for $60 more.
The bundle offers Sam's Club member pricing, free delivery from both retailers, a Peacock or Paramount+ plan, 10 cents off gas at 17,000 U.S. stations and purchase rewards.
Walmart is using the discount to pull in budget-conscious shoppers as inflation stays elevated and price sensitivity remains high.
The push extends Walmart's broader price-investment strategy after executives said in August that heavier discounting, including on food, should help drive market-share gains over time.