96% of Software Firms Add AI as 3 in 4 Favor Predictable Pricing
Updated
Updated · InfoWorld · Oct 21
96% of Software Firms Add AI as 3 in 4 Favor Predictable Pricing
3 articles · Updated · InfoWorld · Oct 21
Summary
Established software vendors are folding AI into existing pricing rather than rushing to pure consumption models, with 96% now offering AI features, according to Revenera’s survey of 415 product and technology leaders.
Customer demand for stable bills is driving that caution: companies were nearly three times more likely to prioritize cost predictability than near-term revenue, favoring higher-tier subscriptions, bundled AI, and hybrid pricing.
Adoption still trails rollout, with almost half of respondents saying use of their AI features is limited or low, making many vendors focus on learning from launched features instead of adding more.
Only 7% reported seat losses tied to AI, but nearly half said AI is creating downward pricing pressure as buyers push back and rising AI budgets force scrutiny across software spending.
More than half said AI has improved profitability, yet higher AI delivery and cloud costs—and weak usage data—are still constraining recurring revenue growth, pointing to an evolutionary 18-month shift in monetization.