Updated
Updated · MacRumors · Oct 22
Apple Installs Giant iPhone Duo Displays at 4 Stores Ahead of Friday Launch
Updated
Updated · MacRumors · Oct 22

Apple Installs Giant iPhone Duo Displays at 4 Stores Ahead of Friday Launch

3 articles · Updated · MacRumors · Oct 22

Summary

  • Apple has unveiled oversized iPhone Duo displays at four flagship stores—New York, London, Mumbai and Shanghai—ahead of the device’s Friday debut.
  • John Ternus revealed the Shanghai installation on Weibo after earlier sightings showed the structures covered, with the displays featuring mirrored finishes, glowing edges and multiple device “poses.”
  • Ternus is expected at Apple Fifth Avenue on launch day, underscoring the New York store’s role in the global rollout.
  • Apple also said U.S. stores and select other countries will offer only limited iPhone Duo units for walk-in customers on Friday.

Insights

Are the massive 14-week wait times for the iPhone Duo a true supply crisis or a brilliant psychological marketing trick?
What is Apple hiding under those black boxes that makes a $2,000 phone with missing features so highly anticipated?
Will Apple's risky first attempt at a foldable device dominate the market, or become an overpriced failure?