Mike Ybarra Blasts Rumored $1,800 Next Xbox Price as Unviable for Mass-Market Console
Updated
Updated · Yahoo · Oct 22
Mike Ybarra Blasts Rumored $1,800 Next Xbox Price as Unviable for Mass-Market Console
1 articles · Updated · Yahoo · Oct 22
Summary
Mike Ybarra said a next Xbox priced at $1,200 to $1,800 "will never sell meaningful units," arguing Microsoft should not release it at all.
Fortune reported Microsoft is internally projecting that range for its next home console unless Xbox subsidizes hardware and absorbs losses, with component costs rising amid global memory shortages.
Ybarra said consoles need a $399 to $499 entry price and urged Microsoft to stick with PS5 Pro and Xbox Series X until prices normalize.
He argued current machines are sufficient for 99% of players and pointed to Xbox's FSR 4.1 upscaling plans as evidence optimization can extend this generation.
The pricing debate lands as Microsoft navigates a broader reset under CEO Asha Sharma, with its next console strategy likely to shape how it competes with Sony and Nintendo.