Updated
Updated · Yahoo · Oct 22
Mike Ybarra Blasts Rumored $1,800 Next Xbox Price as Unviable for Mass-Market Console
Updated
Updated · Yahoo · Oct 22

Mike Ybarra Blasts Rumored $1,800 Next Xbox Price as Unviable for Mass-Market Console

1 articles · Updated · Yahoo · Oct 22

Summary

  • Mike Ybarra said a next Xbox priced at $1,200 to $1,800 "will never sell meaningful units," arguing Microsoft should not release it at all.
  • Fortune reported Microsoft is internally projecting that range for its next home console unless Xbox subsidizes hardware and absorbs losses, with component costs rising amid global memory shortages.
  • Ybarra said consoles need a $399 to $499 entry price and urged Microsoft to stick with PS5 Pro and Xbox Series X until prices normalize.
  • He argued current machines are sufficient for 99% of players and pointed to Xbox's FSR 4.1 upscaling plans as evidence optimization can extend this generation.
  • The pricing debate lands as Microsoft navigates a broader reset under CEO Asha Sharma, with its next console strategy likely to shape how it competes with Sony and Nintendo.

Insights

Will Microsoft's rumored $1,200 console-PC hybrid force everyday gamers to abandon Xbox for cheaper alternatives?
If next-gen consoles cost over $1,000, how can game developers survive a drastically shrinking player base?
With AI companies hoarding silicon, is the era of affordable mass-market gaming consoles officially dead?