Updated
Updated · NPR · Oct 23
Meta Charges Facebook Pages to Post More Than 2 Monthly Links
Updated
Updated · NPR · Oct 23

Meta Charges Facebook Pages to Post More Than 2 Monthly Links

3 articles · Updated · NPR · Oct 23

Summary

  • Facebook Pages now need a subscription to publish more than two hyperlinks a month, a new Meta limit highlighted in an NPR Planet Money report.
  • The move fits a broader platform strategy: outbound links send users away, cutting time spent on Facebook and weakening Meta’s ability to keep attention and ad activity on its own service.
  • Planet Money frames the policy as part of the economics of the internet, where companies facing heavy operating costs—from data centers to other overhead—try to discourage behavior that pushes traffic elsewhere.

Insights

Will Meta's new paywall for external links destroy small business traffic, or just force creators to adapt?
If Facebook is quietly killing outbound links, what exactly will the algorithm feed you instead?