Oppo Prices Find X10 Pro Max at €1,799 as Users Balk at Flagship Premium

1 articles · Updated · 9to5Google · Oct 23

€1,799 puts Oppo’s Find X10 Pro Max just €200 below the Galaxy Z Fold 8 in Europe, triggering user backlash over the price of a non-foldable, MediaTek-powered flagship.
AI-driven cost inflation across the tech industry is cited as a key reason, with Samsung’s Galaxy S26 Ultra already at €1,769 and Xiaomi also facing reports of steep European pricing.
Reddit users said the new Oppo matches iPhone 18 Pro Max pricing in some markets and looks especially poor value when older Oppo models still sell for far less.
Around €1,000 can still buy a Find X9 Pro in Europe, and some buyers argue last year’s phone offers more memory and a bigger battery for hundreds less.
UK promotions may soften the hit for some shoppers, but the launch underscores how premium Android pricing in Europe is pushing buyers toward older flagships.