Americans to Spend $4.1 Billion on Halloween Candy as Prices Jump 7.7%

1 articles · Updated · Fox News · Oct 26

$4.1 billion is expected to go to Halloween candy this year, with 96% of shoppers still planning to buy sweets despite higher prices.
Candy and chewing gum prices rose 7.7% in the year through September, more than double the 3.7% overall inflation rate, making Halloween treats a sharper budget pressure.
31% of shoppers say they will comparison shop if prices run high, while 26% plan to look for coupons or sales as retailers push multiple package sizes and price points.
2025 sales showed the same pattern: Halloween confectionery revenue rose 7.6% even as unit sales fell 2.5%, suggesting households paid more while taking home fewer items.
That resilience helps drive a record $13.5 billion in overall Halloween spending, even as consumers spread purchases across more trips and scrutinize costs more closely.