Google Opens Connected Apps Platform to U.S. Developers, Bringing 50-Plus Integrations to Search
Updated
Updated · TechCrunch · Oct 28
Google Opens Connected Apps Platform to U.S. Developers, Bringing 50-Plus Integrations to Search
3 articles · Updated · TechCrunch · Oct 28
Summary
Google put its Connected Apps Platform into public preview for U.S. developers, letting businesses submit apps that plug into AI features across Search, Gemini, or both.
The platform gives developers a way to register, test and monitor integrations—tracking traffic, latency and error rates—while keeping control of branding such as verified logos and authenticated accounts.
More than 50 Connected Apps already run in Gemini, including Adobe, Experian and Peloton, and Google said those integrations will roll out to Search over the next few weeks.
Search currently supports a smaller set of partners such as Instacart, Canva and YouTube Music; Calm is the latest partner slated to launch on both Gemini and Search soon.
Google framed the move as a way for businesses to gain visibility on an emerging agentic web, though it did not say when the platform will expand beyond the U.S. preview.