Prime Video Nears Tens of Billions in Revenue as Amazon Says Service Is Profitable
Updated
Updated · TechCrunch · Oct 29
Prime Video Nears Tens of Billions in Revenue as Amazon Says Service Is Profitable
3 articles · Updated · TechCrunch · Oct 29
Summary
Amazon said Prime Video now has a revenue run rate in the tens of billions of dollars and is profitable as a standalone business, adding a new scale marker to CEO Andy Jassy’s earlier profitability claim.
More than $1.2 billion in 2026 global box office sales helped drive that growth, led by Project Hail Mary, which grossed about $684 million worldwide and became Amazon MGM Studios’ top theatrical release.
TV and sports also widened Prime Video’s audience: Reacher season 4 drew 66 million viewers in its first 28 days, while Thursday Night Football averaged 17.7 million viewers across its first six games, up 16% from last year.
The update suggests Amazon’s $8.5 billion MGM acquisition is paying off, with film, series and live sports turning Prime Video into a meaningful profit engine beyond e-commerce.
If Prime Video is already profitable and making tens of billions, how much of Amazon’s streaming success comes from hit shows versus the power of Prime bundling?
What does Amazon’s Prime Video momentum reveal about the future of streaming: better content, bigger sports bets, or the advantage of a vast ecosystem?