Apple Unveils $2,899 MacBook Pro With 10,000,000:1 Display and 0.7-Pound Weight Cut
Updated
Updated · Computerworld · Nov 5
Apple Unveils $2,899 MacBook Pro With 10,000,000:1 Display and 0.7-Pound Weight Cut
1 articles · Updated · Computerworld · Nov 5
Summary
Apple said its new MacBook Pro starts at $2,899 and centers on a PROLED XDR touch display, while shedding about 0.5 pounds on the 14-inch model and 0.7 pounds on the 16-inch.
Tom Boger said the redesign came from "a thousand" small engineering changes, with years of display development producing a tandem OLED panel rated at 10,000,000:1 contrast and up to 2,000 nits.
The touch screen was designed to extend—not remake—the Mac, keeping keyboard and trackpad use central while adding more responsive input for creative apps on a more powerful system than an iPad Pro.
Apple also restored the illuminated lid logo after roughly a decade, pairing the glow with a reflective black finish that Boger framed as a premium nod to users' attachment to the Mac.
Boger said Mac demand is at a record high, citing rising market share, strong new-to-Mac adoption and enterprise appeal from lower support costs and on-device AI that could offset cloud token spending.