Apple Explores Siri AI Agent for iOS 28 as New CEO Pushes Faster Roadmap
Updated
Updated · Bloomberg · Nov 8
Apple Explores Siri AI Agent for iOS 28 as New CEO Pushes Faster Roadmap
3 articles · Updated · Bloomberg · Nov 8
Summary
Apple is weighing a bigger Siri overhaul that would turn the assistant into an autonomous agent able to complete tasks for users, in a strategy shift tied to iOS 28.
John Ternus, Apple’s new CEO, is pressing software chief Craig Federighi to take a more ambitious AI approach after the company lagged rivals in rolling out advanced consumer AI.
The broader software rethink also includes changes to Apple’s iOS 28 development strategy, signaling a wider reset rather than a standalone Siri upgrade.
The push follows Ternus’s earlier effort to accelerate Apple’s software and AI roadmap, as internal pressure builds over execution and leadership strain around Siri and AI.